349 St. Joseph Street, PO Box 953, Saugatuck MI 49453
Phone: 616-990-7720
katemcpolin@gmail.com
http://katemcpolin.writersresidence.com

I feel so fortunate to be able to write for a living. Every day I solve communication challenges, tell the client's story, meet objectives, and promote client brands through a variety of mediums. I strive to write copy that is clear, concise, and compelling. My work runs the gamut from case studies to search engine optimized web copy, from creative naming to clever headline writing. I'm adept at quickly understanding a new client's products/services and market.

I complete projects on budget and on time, every time.

Qualifications

Copywriting: including editing, proofreading, research, and SEO, for clients in a variety of industries.

Research: I'm a quick study and can get up-to-speed on new industries and clients quickly. I'm a Google ninja with the ability to efficiently gather background information for a given project, whether it's a case study or a new product introduction.

Project management: I complete projects on-time and within budget, communicating with you along the way.

Also, I am: a critical thinker • creative • a quick study • reliable • efficient • reasonably adept at page layout using Indesign • a Mac enthusiast

Work History

Freelance copywriter
2000 — present

Copywriting, editing, creative, layout work using Indesign, and more for clients in a wide variety of industries.

Copywriter/researcher, Borns B2B, Grand Haven, Michigan
1994 — 2000

During this time I (and everyone else) made the transition from primarily print work to conquering the web. Assisted in account management.

Copywriter and Account Manager, Murdoch Marketing, Holland, Michigan
1991 — 1994

My first job in advertising. Wrote copy, helped with creative, and account managed one of our largest accounts, Holland Community Hospital.

Assistant Director, Alumni Association, University of Wisconsin, Green Bay
1990 — 1991

Wrote and edited the alumni newsletter; also wrote general news releases for the communications department.

Management Development Coordinator, Progressive Insurance, Cleveland, Ohio
1987 — 1990

Development internal marketing for and coordinated management-level training programs.

Education

Bachelor of Science in English Education (with journalism and marketing coursework)
The Ohio State University


Among other things, I'm mom to an awesome son; vice chair of the Saugatuck Planning Commission; manager of a vacation rental home; and avid boater.