349 St. Joseph Street, PO Box 953, Saugatuck MI 49453
Phone: 269-857-1562
katemcpolin@gmail.com
http://katemcpolin.writersresidence.com

I feel so fortunate to be able to write for a living. Every day I solve communication challenges, tell the client's story, meet objectives, and promote client brands through a variety of mediums. I strive to write copy that is clear, concise, and compelling. My work runs the gamut from case studies to search engine optimized web copy, from creative naming to clever headline writing. I'm adept at quickly understanding a new client's products/services and market.

I complete projects on budget and on time, every time.

Qualifications

Copywriting, research, et al., for mediums including: <ul><li>branding (company and product naming, brand message)</li> <li>web copy (writing, editing, repurposing)</li> <li>website search engine optimization</li> <li>targeted direct mail and HTML emails</li> <li>social media</li> <li>print advertising</li> <li>news releases</li> <li>newsletters</li> <li>white papers</li> <li>case studies</li> <li>trade publication articles</li> <li>PowerPoint presentations</li> <li>video scripts</li> </ul>

for clients in a variety of industries: <ul> <li>hospitals and healthcare</li> <li>contract pharmaceutical</li> <li>physical therapy providers</li> <li>building products</li> <li>furniture and lighting</li> <li>medical devices</li> <li>logistics</li> <li>industrial:</li> <BLOCKQUOTE>- surface treatment machinery<BR>- deep draw process<BR>- automotive parts<BR>- liquid filling machinery<BR>- bearings<BR>- customized packaging</BLOCKQUOTE> <li>other services and products</li> </ul>

Also, I am: <ul> <li>a critical thinker</li> <li>creative</li> <li>reliable</li> <li>efficient</li> <li>a Mac enthusiast</li> </ul>

Work History

Freelance copywriter
2000 — present

Working with a variety of clients, primarily as a freelance 'virtual team member' of Borns LLC.

Copywriter/researcher, <br>Borns LLC, Grand Haven, Michigan
1994 — 2000

During this time I (and everyone else) made the transition from primarily print work to conquering the web. Assisted in account management.

Copywriter and Account Manager, <br>Murdoch Marketing, Holland, Michigan
1991 — 1994

My first job in advertising. Managed one of our largest accounts, Holland Community Hospital.

Assistant Director, Alumni Association, <br>University of Wisconsin, Green Bay
1990 — 1991

Wrote and edited the alumni newsletter; also wrote general news releases for the communications department.

Management Development Coordinator, <br>Progressive Insurance, Cleveland, Ohio
1987 — 1990

Coordinated and promoted management-level training programs.

Education

Bachelor of Science in English Education (with journalism and marketing coursework)
The Ohio State University, 1987

Misc
Among other things, I am vice chair of the Saugatuck Planning Commission - manage a vacation rental home - take piano lessons - enjoy reading, boating, and travel.